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What would memberships be worth to you?

Two numbers you already know. Out comes the plan price, the recurring revenue at three adoption rates, and the honest answer to whether the plan still makes money when every credit gets used.

Your shop

Clients who come back on a cycle — not every head through the door.

How many of them join?

For 2–3 week clients; the plan the data usually supports first.

Currency

The Sharp · $75 a month · 15% join

$1,350a month, recurring

$16,200 a year from 18 members · includes 2 × haircut

Monthly and annual recurring revenue at three adoption rates
If this many joinMembersMonthlyA year
10%12$900$10,800
15%18$1,350$16,200
20%24$1,800$21,600

Does the plan make money?

At $75 this plan is 17% off retail ($90) and breaks even at 2 visits.

This is the same margin readout the plan editor shows before you publish — retail value $90.00 for 2 visits.

The bit we are not counting

Members typically visit about 15% more often than they did before joining. On these numbers that is roughly $2,916 a year of extra visits — real, but an assumption, so it is not in the figures above.

18 of your 120 regulars (15%) on a $75 plan. Recurring revenue only — the 15% visit-frequency lift members typically show is listed separately, not counted as MRR.

How the maths works

Nothing hidden in here

The plan price

Each template has a fixed discount off the retail value of what it includes — The Regular is 10% off one cut, The Sharp is 15% off two, Unlimited is priced at 55% of four. The result is rounded to a menu price. These are the same templates the plan editor offers, so the number here is the number you would publish.

The recurring revenue

Members × plan price. That is it. We do not add the visits members book on top, we do not assume a price rise, and we do not count the product sales that come with a member discount. If anything, this understates it.

Adoption rates

Ten, fifteen and twenty percent of regulars is what shops running credit-based plans actually see in the first six months (§38 targets 8–15% of clients with three or more visits by month six). Twenty percent is a good year, not a promise.

Use my real numbers instead →

The free Revenue Efficiency Audit reads your last 90 days from Booksy, SQUIRE, Square or Fresha and sizes the plan tiers from your own regulars.